Like many small business owners, Wendy and Franco were initially unfamiliar with the intricacies of intellectual property law. They constantly worried about receiving a cease-and-desist letter demanding they stop using their company name or pay a hefty sum. However, after learning about the importance of intellectual property protection, they felt a sense of relief and empowerment. This is a shared journey among small business owners, and we are here to guide you through it.
Protect Your Small Business. Own Your IP
Like many small business owners, Wendy and Franco were initially unfamiliar with the intricacies of intellectual property law.
Catherine Cavella, ESQ.
Starting a business can be a scary and nerve-racking endeavor. Over the years, I’ve held numerous seminars to help business owners understand the importance of intellectual property and trademark protection. At one of these seminars, I met Wendy and Franco Salerno, co-founders and owners of Darianna® Bridal and Tuxedo.
Like many small business owners, Wendy and Franco were initially unfamiliar with the intricacies of intellectual property law. They constantly worried about receiving a cease-and-desist letter demanding they stop using their company name or pay a hefty sum. However, after learning about the importance of intellectual property protection, they felt a sense of relief and empowerment. This is a shared journey among small business owners, and we are here to guide you through it.
Secure your business’s future today!
Many small business owners, like the Salernos, need guidance on where to start and the importance of trademarks and intellectual property. Their journey began in 2013 when their daughter was invited to prom. Since then, we’ve been by their side, helping them navigate the complexities of intellectual property. Our partnership has been instrumental in keeping their business protected and thriving.
Franco highlighted a key challenge for small businesses: “As a small business, you know we’re not a franchise; we are not a big national chain. It takes much work to get the name out there and brand recognition, and we don’t have the budgets of these large companies.”
Understanding and protecting your business is crucial for small businesses. Today, Darianna® Bridal and Tuxedo are a testament to the transformative power of intellectual property protection. They are well-informed and well-positioned regarding their intellectual property, and their business is thriving. It has been a wonderful experience getting to know Wendy and Franco and working with them, providing insights on their journey.
Wendy and Franco’s experience underscores the importance of specialized knowledge in intellectual property law. Franco noted, “We met with Catherine, and her immense knowledge about intellectual property law was unbelievable. You see these law firms that offer anything under the sun, but [IP Works Law does] intellectual property law and nothing else.” This specialized knowledge was a game-changer for Darianna® Bridal and Tuxedo, and it can be for your business, too.
At IP Works Law, we are not just an IP law firm. We are a dedicated partner to businesses like Darianna® Bridal and Tuxedo, and we are committed to safeguarding their brands. We focus on providing the best possible service and results so our clients can concentrate on their core strengths—serving customers and expanding their business.
