In today's competitive business landscape, intellectual property (IP) is a critical asset type for companies of all sizes. For executives, understanding IP is essential to protect innovations, maintain a competitive edge, drive business growth, and keep stakeholders happy. This primer provides an overview of the key types of IP and their importance for your business. Understanding Intellectual Property: A Primer Read More
Combating Online Infringement
In today's digital age, online infringement has become a significant challenge for businesses of all sizes. Protecting your intellectual property (IP) in the online environment requires a proactive and multifaceted approach. In this final post of our five-part series on IP enforcement, we'll explore strategies for combating online infringement, supported by real-world case studies and examples. Combating Online Read More
Enforcement ROI – What is it Worth?
Investing in intellectual property (IP) enforcement can seem daunting, especially for small and medium-sized enterprises (SMEs). Most executives and entrepreneurs are comfortable making decisions based on the expected return on investment (ROI). IP enforcement is no different. Understanding the ROI of IP enforcement can help you make informed decisions about protecting and enforcing your valuable assets. In this Read More
How Does Intellectual Property Law Apply to Fanfiction?
We live in a time when anyone with computer access can “write” a book. We use quotations here because much of the content you see online is now written by AI programs, which is just the latest in a line of many tools artists and writers have used over the years to enhance their work. In fact, some outlets expect more fanfiction (commonly referred to as “fanfic”) due to the advancement of AI. How Does Intellectual Read More
Building a Strong Foundation for IP Enforcement
IntroductionA robust intellectual property (IP) enforcement strategy begins with a strong foundation. By proactively protecting your IP and implementing preventive measures, you can minimize the risk of infringement and be better prepared to enforce your rights when necessary. In this third post of our five-part series on IP enforcement, we'll discuss key steps to building a strong foundation for IP enforcement, Read More
Success Story – ST (consumer products brand sold online)
On February 6, 2025, we obtained a big victory for our client (whom we’ll call “ST”), a Shark Tank winner whose business has thrived and grown after her appearance on the show. With success and fame often comes copycats – and sure enough, a Chinese infringer appeared on Amazon with counterfeit products, designed to make buyers believe they are purchasing genuine ST products. Success Story – ST (consumer products Read More
What to Expect During IP Enforcement
Navigating the process of intellectual property (IP) enforcement can be daunting, especially for small and medium-sized enterprises (SMEs). Understanding what to expect can help you prepare and make informed decisions. In this second post of our five-part series on IP enforcement, we'll outline the key steps involved and provide real-world case studies to illustrate the process. What to Expect During IP Read More
IP ENFORCEMENT MYTHS AND TRUTHS
Intellectual property (IP) enforcement is a critical aspect of protecting your company's innovations, brand, and competitive edge. However, there are many misconceptions about what IP enforcement entails and how effective it can be. In this first post of our five-part series on IP enforcement, we'll debunk some common myths and reveal the truths that every executive should know. IP ENFORCEMENT MYTHS AND Read More
Leveraging Your Trademark for Business Growth
Brand BuildingA strong trademark is a cornerstone of brand identity. It helps customers recognize and trust your products or services, fostering loyalty and repeat business.Consistency: Use your trademark consistently across all marketing materials, packaging, and online platforms to reinforce brand recognition. Leveraging Your Trademark for Business Growth A strong trademark is a cornerstone of brand Read More
Maintaining and Renewing Your Trademark
Ongoing Responsibilities Once your trademark is registered, it's essential to maintain it to ensure continued protection: Use in Commerce: You must actively use your trademark in commerce for the goods and services for which it is registered. Non-use for an extended period (typically three years) can result in cancellation by the USPTO or a third-party. Maintaining and Renewing Your Trademark Once your trademark Read More






















